One might think that the most popular categories on Pinterest dominate views every single day of the week. However, a recent blog published by Pinterest shows that this simply isn’t true. In fact, the most popular categories change each day of the week! Our moods, goals and priorities dictate what we’re most likely to pin and these fluctuate between Sunday and Saturday.
If you want to take your pinning to the next level, you’ll want to know what’s most popular each day and post similar content. Hit the larger audiences that browse these topics. Let’s take a look at the most popular Pinterest categories for each day of the week and explore plausible reasons for their surges.
Monday – Fitness
At the beginning of the week, people start off with the best of intentions. They commit (again) to getting back to the gym and starting a healthy diet to cleanse themselves from the weekend. For these reasons, Monday is the most popular day to post fitness and health related content to Pinterest. You will catch people when their mindset is focused on these topics, as opposed to later in the week when even the best of fitness intentions can be undone by the stress of the week.
Tuesday – Technology
Tuesday, the focus shifts toward technology and the hottest gadgets on the market. People heavily pin and browse these topics on this day of the week. It’s a bit harder to rationalize why this may be the case for Tuesdays, but maybe as people settle back into the work week, they are looking for a fun and interesting topic to help the time pass. No matter the reason, this is your best day to catch people with tech related topics on Pinterest.
Wednesday – Quotes
It’s hump day which means people need some extra motivation to get through the rest of the week. Inspirational quotes are most popular on Pinterest on this day. Take some of your favorite quotes and pair them with a photo to post on Wednesdays.
Thursday – Fashion
By Thursday, the Pinterest community shifts its focus toward fashion. These tend to be the most active boards on this day. Maybe it’s because people are looking forward to the weekend’s activities and what they’ll wear or maybe they’re just bored with the week and are looking for a little distraction. In any case, Thursday is the best day to hit your fashion boards.
Friday – Humor
By the end of the week, we all need a little humor to help push us through. GIFs, memes and other cartoons are all the rage on Friday. Share one of these on your Pinterest boards and hit people with the comic relief they want to see on this day of the week.
Saturday – Travel
By Saturday, people are out and about making travel the most popular Pinterest topic for this day. People are either sharing their own experiences or their minds are focused on planning their next trips and they are browsing content for ideas. Share your own travel advice to reach these “worldly” people.
By Sunday, people are feeling like homebodies as their interests turn toward food and craft ideas. By the second day of the weekend, people have had Saturday to unwind and are now feeling a bit ambitious as to what they can accomplish around the house today. Post content related to either of these categories and catch the eye of Sunday’s increased food and crafts audience.
Of course, variations exist, but in general these are the best days to post to different Pinterest boards. Make an editorial calendar, hire your social media team, and enjoy pinning!