A blog can feel like a hungry monster, always demanding more and more content to gobble up and spit out. Yes, it’s needy, but the results that a well-tended to blog can produce for your brand and business are absolutely worth it.
So, how often should a company publish blog posts? Should articles go out monthly, weekly, daily or somewhere in between? It all depends upon your goals and expectations for the blog. Let’s take a look at several factors that should affect your content frequency as well as three common schedules for publishing posts.
No matter how frequently you decide to publish to your blog, you want to be sure that the content you’re pushing out is high quality. Do not publish just to say you publish. Rather, take the time to put together content that will engage both readers and search engines. Even if you’re posting several times a day, if your content is junk, it will not make anyone want to stick around to read it.
Once you find a frequency that suits your schedule and ability to create quality content, stick to it! Readers appreciate consistency so they know when they can look forward to your next post. You might get on a writing spree and that’s great! Keep in mind you can always format and schedule this content to still publish according to your set schedule. Readers will look forward to hearing from you every day, week or month rather than having you go silent for several months only to be hit with four posts in one day to make up for it. Stick with a consistent publishing schedule.
Finally, before you publish content to your blog, be sure that it is relevant and newsworthy. Don’t get overwhelmed by an approaching deadline and resort to an off-topic or irrelevant article just to slap something on your blog. Take the time and do a little bit of research to get your creative juices flowing. Relevant, quality content that is published consistently will win the most loyal readers.
Options for Blogging Frequency:
Once per month
Blogging only once per month is still an acceptable frequency so long as the content you’re publishing is a bit longer and more in-depth. Essentially you are combining several shorter blog posts into a single article that explores the topic on multiple levels. These posts are often several thousand words. This style may not suit every blog’s theme, so carefully consider whether a long monthly blog works for you and you audience.
Once or Twice per week
Instead of one blog per month, you may choose to pick a more common and popular frequency that is once or twice per week. Many bloggers find this to be a “sweet spot” because their posts don’t need to be as long and in-depth as once per month, yet they’re not committed to a new post every single day. These posts tend to be closer to 500-800 words in length. Readers also enjoy hearing from you more frequently.
Once per day
Finally is the frequency option that is most ambitious and ideal for rapid growth and SEO benefits. This is publishing a new blog post once per day (or more). It’s important to keep in mind that these blogs will likely be short and sweet, so as not to require too much of the writer’s or the readers’ time. If you choose to publish once per day, be sure to go back to the three essential reasons for posting content – quality, consistency and relevancy – and check that what you’re pushing out to your readers satisfies all three.
You should now have a better understanding of the different options available to you when it comes to publishing blog posts. You may begin by experimenting with several different frequencies and might even find that your most favorite frequency is somewhere in between the examples we provided. Whatever you choose, remember to remain consistent so that you become a reliable and quality resource to your readers. Of course, if you find it difficult to keep up with the work, our best blog writers are here to help!