There is so much content to digest these days that yours could get lost in the noise. What should your strategy be in 2015?
It should include social media. You can build a great site and support it with thorough blog posts and entertaining videos, but if you’re not engaging with customers on G+, Facebook, Twitter, YouTube, Instagram, or Pinterest, you’re simply missing opportunities to introduce yourselves to new fans.
If you’ve regularly produced great content and own a stock pile, now, you might be okay shifting some of your dollars into amplifying existing content through social media engagement. Of course, you should offer some new content on your website, but an efficient approach for budget-conscious owners might be to first update past blog posts or web pages.
Social Media Marketing Statistics 2015
Gartner took a survey of marketing executives in 2014. It found that digital investment is on the rise.
“The survey found that of the 51 percent of companies who plan to increase their digital marketing budget in 2015, the average increase will be 17 percent.”
Salesforce.com published that the top increased marketing spends are as follows:
Social media advertising (70% of marketers)
Social media marketing (70% of marketers)
Social media engagement (67% of marketers)
Location-based mobile tracking (67% of marketers)
Mobile applications (66% of marketers)
If you haven’t written a Facebook post since 2013, never created a G+ profile for your business, or don’t know what a Pinterest board is, it’s time to step up. Social media marketing and engagement might very well help you to uncover the additional sales growth you’ve been hoping for this year. Social media marketing statistics for 2015 clearly demonstrate that most marketers are ready to move forward with an investment in social. Are you?